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Why Coffee Is A Metaphor
It’s not the caffeine that keeps you coming back…
How has a beverage of such an acquired taste become a landmark symbol for early mornings, inspiration and productivity? Can anyone truly vouch for the frothy goodness, to the extent that the taste is one that is appealing around the world? Don’t get me wrong, I love an Oat Flat White — ‘Oatly’, brand milk only of course. In fact, I’ve become quite the coffee snob. However, I’m not one to deny that it isn’t the absolute most pleasant of flavours. Perhaps it’s the attached societal attitudes behind the perfect cup of roasted beans that keeps me tapping my contactless daily?
Personally, it’s not the coffee that I crave. It’s not the hot cup warming my hands in the middle of a rainy London winter that keeps bringing me back, day in, day out. It’s the moment. The communal sense of belonging to a sub-culture. It’s only human — don’t be ashamed. A collective 9am coffee-run by three colleagues to fetch the office’s favourite java. The chitter-chatter of early risers complaining about their tiresome work week ahead. The gentle ‘café vibes’ playlist, filling the space with a romanticised ambience. An addiction to a feeling. A communal spirit. Stability. No matter what life throws at you, you can rest assured that your favourite Barista will be in the same place at the same time tomorrow morning. A place to be before the never-ending…
